Blog · SEO action
Turn the SEO frog report into wins for DiFiore Builders
The Screaming Frog crawl already highlighted a few gaps—our job is to feed that data into content, technical fixes, and reporting so the new site actually climbs back on top.
When the report lists dozens of warnings (missing titles, duplicate content, slow pages) it can feel overwhelming. Breaking the work into checkpoints keeps us aligned with what customers search for: licensed contractors, remodeling teams, and roofers that deliver across the Tri-State area.
- Canonical & hreflang tags that match the service hierarchy
- Meta descriptions that target roofing, renovations, and additions searches
- Header structure (H1-H3) that mirrors the GoDaddy site’s trusted messaging
- Image alt text and filenames referencing the Tri-State service area
- Site speed and mobile response, especially on the hero/core service pages
What the old Screaming Frog crawl taught us
The 2025 crawl of the GoDaddy site (see Old site Seo/out/seo-summary.md) already exposed the holes we’re fixing on the Next.js build.
- Missing canonical tags
- 5 key pages on the old GoDaddy site lacked canonicals, so we need to stabilize the rebuild.
- Missing H1s
- Every page in that crawl (home, before-and-after, services, our projects, our story) was flagged without a clear H1.
- Missing meta descriptions
- Before & After plus Our Projects depended on no descriptions, which starved click-through signals.
- Overlong meta descriptions
- Services (400 characters) and Our Story (625 characters) exceeded Google's recommended length.
Technical wins
Fix every HTTP/HTTPS redirect and make sure the canonical tags reflect the live, fast routing that the new Next.js site offers. That keeps Google from preferring the old infrastructure just because it still exists in the report.
Surface the service area (Chadds Ford, Glen Mills, West Chester, Wilmington) in structured data and schema to match what the GoDaddy site once did organically.
Content wins
Refresh meta descriptions with keywords that prioritize local remodeling and roofing searches. Keep the tone consistent with the family-owned story DiFiore Builders carries.
Add short paragraphs or bullets on each service page so the crawlers see the same depth they did before—this closes the gap the SEO frog flagged when the new site felt thin.
Next steps
Run the crawl weekly, document the changes, and compare the numbers (page speed, index coverage, conversion signals) to the GoDaddy benchmark we held earlier this year.
That keeps the SEO frog report from being a relic and turns it into a living checklist for the DiFiore Builders marketing effort.